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Translation, Global Communication: how SMBs can conquer the world!

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How SMBs Can Quickly Profit and Prosper

The answer to the question above is, in one (or two) words: go global!

Break out of your monotonous, monolingual, monocultural and monomarket cage!

Why deliberately decide to lock yourself up in a dark, stifling room?

Will you allow yourself to die of oxygen deprivation?

Fortunately, this is a global world and never in the history of Humankind have there been such stupendous opportunities for quick growth, development and wealth-building worldwide

Competition at home is more and more fierce while it has become easier and easier to enter foreign markets. All this should lead to a strategic "paradigm shift".

Increasing numbers of SMBs getting into the go-global fray. ("There are more than 230,000 small businesses exporting in the United States alone", and "The number of small business exporters rose 250 percent from 1987 to 2001.")

Now, will you allow yourself to be left out in the cold?

Of course your domestic market is huge, but the global marketplace is still bigger

And eagerly waiting to welcome you

Imagine instantly multiplying your enthusiastic audience by at least 2 with essentially the same message written in another language and localized for another audience!

Imagine touching new hearts and minds and souls (and pockets!) from a totally alien culture with your powerful message thanks to the magic of translation, the cornerstone of globalization!

Translation has the power to almost instantaneously transform your organization, however tiny it may be, into a gigantic structure that dwarfs all its monolingual counterparts.

You are now beginning to realize how counterproductive it is to entrench yourself in a "linguistic Ivory Tower": the overwhelming majority of your potential customers don't even know English!

But that's not all: things are moving fast and furious in our new, global world. We've entered an era when anyone sells to anyone and, who knows, your former domestic customers might decide they prefer a foreign product (see GM v/s Toyota), while foreigners might prefer YOUR products over their own domestic products.

(I know what I'm talking about: I am a FOREIGNER!)

Are you only aware that every single day you let slip by without taking action is costing you money?

Now, it is quite possible, and in fact not so difficult to recapture all those lost opportunities and see your ROI shoot to the stars in no time

Hurry up and jump right onto the globalization bandwagon

As an SMB owner, are you prepared to cash in on the most formidable opportunity in the history of humankind?

I have good news for you: given the choice, many people around the world would still go for American products and/or services, in spite of Toyota, Nokia, Mercedes Benz...

Shall I say it again? OK, here goes: "I know what I'm talking about: I am a FOREIGNER!"

And do you really, REALLY realize "more than 95 percent of the world's consumers live outside the United States."?

China, India, Brazil are booming
Japan is quickly recovering
ASEAN, or the Association of Southeast Asian Nations, has been moving to reduce trade barriers and to promote integration within a rapidly growing region of 500 million people
South American economies are emerging
Africa is slowly but surely waking up (Hint: The 3rd Millennium Giant may not be who you think!),
Most of Europe is intent on receiving your products

Now, you think size matters? Listen to this: "More than two thirds of U.S. exporters have fewer than 20 employees." Yeah, that's not a typo, you got it right, over 66%! In other words, the vast majority of U.S. exporters are just like you!

So, what're you WAITING for?

Come on, we all know procrastination is BAD, don't we?

Or would you rather sit on the fence and watch as "the movers and shakers" of globalization take on the world?

A.M.Sall
General Manager
Amsall Communications

A "must visit" for any SMB going global: 30+ year veteran translator, global communication coach/consultant A.M.Sall's small-sized, SMB-type Translation Agency, with languages covering 98% of the global marketplace at Translation Trophy

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Amsall's Translation Trophy
Translation - Global Communication Hall of Excellence

"Opening New Lines of First-class Global Communication"